Custom Enamel Pin Manufacturing Process
What Are Custom Enamel Pins?
Custom enamel pins are metal badges filled with colored enamel and finished with premium plating. They are commonly used as:
- Brand merchandise
- Event giveaways
- Retail products
- Employee recognition items
- Collector pins
The two most popular styles in Western markets are soft enamel pins and hard enamel pins, each serving different aesthetic and budget needs.
Step 1: Design & Artwork Preparation
The process starts with your design concept. US and European buyers typically prefer clean lines, strong contrast, and precise details.
Accepted artwork formats include:
- AI, EPS, or PDF vector files (preferred)
- High-resolution PNG or JPG files
- Hand-drawn sketches (design assistance available)
Important design considerations:
- Standard pin sizes: 0.75", 1", 1.25", 1.5"
- Pantone color matching for brand consistency
- Minimum metal line thickness for durability
- Clear and readable text
Most professional manufacturers provide free digital proofs and revisions before mass production.
Step 2: Custom Mold Creation
After artwork approval, a custom mold is produced to define the pin’s shape and raised metal lines.
- CNC engraving ensures high accuracy
- One mold is required per design
- Mold fees are usually a one-time cost
Precision mold making is essential to meet the quality expectations of US and EU customers.
Step 3: Metal Forming (Die Casting or Stamping)
The metal base is created using one of two methods:
(zinc alloy) – ideal for complex shapes
(iron or brass) – suitable for simple, flat designs
This step forms the recessed areas that will later be filled with enamel colors.
Step 4: Polishing & Premium Plating
Pins are polished to remove sharp edges and then plated to achieve a refined finish.
Popular plating options in the US and Europe include:
- Gold
- Silver
- Nickel
- Black nickel
- Antique gold, silver, or bronze
High-quality plating improves corrosion resistance and overall product longevity.
Step 5: Enamel Filling (Soft vs. Hard Enamel)
Soft Enamel Pins
- Enamel is filled below raised metal lines
- Textured surface with vibrant colors
- Cost-effective and widely used for promotions
Hard Enamel Pins
- Enamel is polished flush with the metal surface
- Smooth, jewelry-like finish
- Preferred for retail and premium branding
Color filling is done carefully to ensure consistency with Pantone standards.
Step 6: Baking & Curing
After enamel application, pins are baked at controlled temperatures to cure the colors. This process:
- Enhances durability
- Prevents color fading
- Meets long-term use expectations in Western markets
Step 7: Back Attachments & Custom Add-ons
Buyers in the US and Europe often request functional and secure backing options, such as:
- Butterfly clutch
- Rubber clutch
- Deluxe locking clutch
- Magnetic backing
- Safety pin backing
Optional upgrades include glitter enamel, glow-in-the-dark effects, epoxy coating, or custom chains.
Step 8: Quality Control & Compliance
Strict quality control is essential for the US and EU markets. Each pin is inspected for:
- Accurate colors and plating
- Smooth enamel filling
- Secure attachments
- Surface defects or scratches
Reputable manufacturers follow international quality standards and conduct 100% inspections.