Custom Enamel Pin Manufacturing Process

Created on 12.13

Custom Enamel Pin Manufacturing Process

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What Are Custom Enamel Pins?

Custom enamel pins are metal badges filled with colored enamel and finished with premium plating. They are commonly used as:
  • Brand merchandise
  • Event giveaways
  • Retail products
  • Employee recognition items
  • Collector pins
The two most popular styles in Western markets are soft enamel pins and hard enamel pins, each serving different aesthetic and budget needs.

Step 1: Design & Artwork Preparation

The process starts with your design concept. US and European buyers typically prefer clean lines, strong contrast, and precise details.
Accepted artwork formats include:
  • AI, EPS, or PDF vector files (preferred)
  • High-resolution PNG or JPG files
  • Hand-drawn sketches (design assistance available)
Important design considerations:
  • Standard pin sizes: 0.75", 1", 1.25", 1.5"
  • Pantone color matching for brand consistency
  • Minimum metal line thickness for durability
  • Clear and readable text
Most professional manufacturers provide free digital proofs and revisions before mass production.

Step 2: Custom Mold Creation

After artwork approval, a custom mold is produced to define the pin’s shape and raised metal lines.
  • CNC engraving ensures high accuracy
  • One mold is required per design
  • Mold fees are usually a one-time cost
Precision mold making is essential to meet the quality expectations of US and EU customers.

Step 3: Metal Forming (Die Casting or Stamping)

The metal base is created using one of two methods:
  • Die casting
(zinc alloy) – ideal for complex shapes
  • Stamping
(iron or brass) – suitable for simple, flat designs
This step forms the recessed areas that will later be filled with enamel colors.

Step 4: Polishing & Premium Plating

Pins are polished to remove sharp edges and then plated to achieve a refined finish.
Popular plating options in the US and Europe include:
  • Gold
  • Silver
  • Nickel
  • Black nickel
  • Antique gold, silver, or bronze
High-quality plating improves corrosion resistance and overall product longevity.

Step 5: Enamel Filling (Soft vs. Hard Enamel)

Soft Enamel Pins

  • Enamel is filled below raised metal lines
  • Textured surface with vibrant colors
  • Cost-effective and widely used for promotions

Hard Enamel Pins

  • Enamel is polished flush with the metal surface
  • Smooth, jewelry-like finish
  • Preferred for retail and premium branding
Color filling is done carefully to ensure consistency with Pantone standards.

Step 6: Baking & Curing

After enamel application, pins are baked at controlled temperatures to cure the colors. This process:
  • Enhances durability
  • Prevents color fading
  • Meets long-term use expectations in Western markets

Step 7: Back Attachments & Custom Add-ons

Buyers in the US and Europe often request functional and secure backing options, such as:
  • Butterfly clutch
  • Rubber clutch
  • Deluxe locking clutch
  • Magnetic backing
  • Safety pin backing
Optional upgrades include glitter enamel, glow-in-the-dark effects, epoxy coating, or custom chains.

Step 8: Quality Control & Compliance

Strict quality control is essential for the US and EU markets. Each pin is inspected for:
  • Accurate colors and plating
  • Smooth enamel filling
  • Secure attachments
  • Surface defects or scratches
Reputable manufacturers follow international quality standards and conduct 100% inspections.
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